(Bloomberg) — Amazon.com Inc. unveiled new cloud computing services and tools Wednesday aimed at maintaining its edge over Microsoft Corp. and Alphabet Inc. in the fast-growing, profitable market.

Amazon Web Services Chief Executive Officer Andy Jassy announced machine learning capabilities such as speech recognition and translation, intended to make the technology more accessible to developers who don’t have the time or resources to experiment with it on their own.
The presentation showed that Amazon anticipates high demand for machine learning products that can be sold to a variety of industries. Speech and image recognition and real-time language translation were among the tools Jassy unveiled Wednesday at the company’s annual convention in Las Vegas. The gathering is expected to draw 40,000 people for a week of learning about the latest offerings and services.
Amazon introduced SageMaker, which provides popular algorithms for tasks such as parsing data or recognizing images and speech. Amazon also showed off AWS DeepLens, a $249 device to help developers understand and experiment with machine learning. In a demonstration, the camera recognized a smile to be a positive reaction to a music album cover and a frown to be a negative reaction, enabling it to fine tune a customized playlist for the user. Other possible uses are to program a garage door to open when the camera recognizes a license plate number or sending an alert to an owner when their dog jumps on

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