Grow Your Business with Search & Content Marketing: 8 Steps
Creating great content is critical to your business. Social media is grabbing all the headlines. Search gets more powerful every year. How should your organization harness the power of each of these disciplines to increase leads and conversions?
One of the fundamental goals of content marketing, of all advertising, is to engage an audience that will spread your information for free. We can no longer just describe our products and services. We must tell the story around our products and services, talk about the people who create and deliver those as well as about the people who purchase them.
Many companies have a false belief they lack the resources to implement such a comprehensive marketing campaign. But, content marketing can actually help cut marketing costs significantly. In this session, attendees will leave with a list of free and inexpensive ways to do everything from conduct keyword and market research to distributing your content across the web. In addition, Arnie will highlight some real world examples of companies that have experienced incredible success just because they told a great story.
Published author. Professional speaker. Entrepreneur. Arnie Kuenn has held executive positions in the world of new technologies and Internet marketing for more than 20 years. Publishing articles, a book and frequently speaking at industry events, Arnie spreads his knowledge and educates the community. He released his first book, Accelerate! Move Your Business Forward through the Convergence of Search, Social and Content Marketing in July 2011.
In this session, Arnie will discuss the eight major steps necessary for today’s internet marketing. These major steps include:
- Developing a content marketing strategy
- Conducting keyword and market research
- Creating great content regularly
- Optimizing content for the web
- Promoting content to the right audience
- Distributing content through various channels
- Attracting backlinks
- Measuring the success of your campaigns
Join Arnie as he provides case studies and walks you through a step-by-step approach that any organization can follow to grow their business online. As a “thank you” for attending Arnie’s session, each audience member will receive an exclusive discount code for Accelerate!
Don’t miss this NEW content marketing session as well as 50 other thought-leading presenters and topics at HostingCon 2011. Register today and save on early bird rates up to June 30th!
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