Open source business CRM and ecommerce platform provider Oro Inc. has launched a Hosting Partner Program as it boosts the ecosystem to support the growing business to business (B2B) e-commerce market.
Oro launched its e-commerce platform earlier this year, though its CRM offering has been on the market for over four years. The company was formed and its technology developed largely by veterans of Magento, including Yoav Kutner, Oro CEO and co-founder. Oro is unique in that it is built specifically for B2B e-commerce, Oro Chief Operating Officer Motti Danino told the WHIR.
“If you want to support the complex processes of B2B, your system needs to be built and architected as such,” Danino says. “Otherwise you can’t fully serve that. You can customize applications, but it costs you a lot of money, and you don’t really get what you need. You also get a version of the product that you implemented, but it’s different, and all the maintenance and upgrades you have to do yourself, which is a headache.”
Oro is developing an ecosystem to support its CRM software and e-commerce platform with three partner programs. In addition to its Hosting Partner Program, Oro has programs for solution integrator partners and technology partners.
The Hosting Partner Program launches with five initial hosting partners, including Rackspace and Webscale in the U.S., UK-based managed hosting provider Sonassi, Germany-based root360, which specializes in ecommerce hosting solutions


(Bloomberg) — Selling custom nose rings, crocheted bunnies and hand-carved Santas is energy-intensive stuff.

Just ask Etsy Inc., the go-to marketplace for crafts that doubled its electricity use in two years to feed power-sucking data centers that keep the $2.8 billion-a-year business running. It’s one of the many technology giants including Inc. and  Alphabet Inc.’s Google demanding cheaper — and cleaner — electricity as their data demands grow.
This hunger for power has set Silicon Valley on a collision course with the Trump administration, which is working up a plan to keep coal plants afloat by raising electricity prices. As a rare source of demand growth, these tech firms have become formidable advocates for clean energy. They’ve contracted enough renewable energy to displace at least 12 coal generators, and some are paying millions to sever ties with utilities to find their own supply.
Big Tech is no longer “afraid to throw around their weight or their ability to influence — some might say bully — their local utility or local governments in what they want to get,” said Lucas Beran, a senior research analyst on IHS Markit’s data center and cloud team.
It’s easy to see why the companies have become such advocates. Power used by all the nation’s data centers is set to climb 4 percent from 2014 to 2020, according to an Energy Department report. Server farms now draw enough electricity to light up Las Vegas and

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