I was deep in thought, working on an advanced customer cloud scenario and discussing the topic with one of my architects on our unified communications tool, Jabber. At the same time, a fellow analyst replied to a question of mine on Google Hangouts. A few minutes later, a friend of mine dropped me a note for our weekend plans on Facebook Messenger.
I didn’t give this too much thought until I was talking to a friend of mine who has siblings all over the country. What did she use to communicate? A relatively newer tool called Google Allo. At just over a year old, Allo is yet another platform that people use every day to communicate, chat, share content, and connect with others.
Why are there so many different types of communication platforms? Why haven’t we invented a ‘Babel Fish’ communications platform that can unify our digital world together?
The answer might not be that simple.
If you were a kid or young adult of the 90s you’ll remember AIM, which was recently discontinued. AIM was more than just a communication tool. It was a part of our culture, featured in movies, songs, TV shows, and other places. Back when there weren’t so many chatting tools AIM was king of the hill. But that changed very quickly.
The World Is More Social
The new Digital in 2017 Global Overview report from We Are Social and Hootsuite reveals that that more than half of the world’s population now uses the internet. This year’s Global Digital report found that social media use


(The Hosting News) – Leading Manchester web server hosting company Melbourne Server Hosting is the headline technology partner for UK Search, Analytics and Social Conference SAScon.

SAScon is a not for profit event organised ‘by the digital community for the digital community’ taking place in Manchester at the start of June. This year’s event is the biggest yet, bringing some of Europe’s most inspirational search and social speakers together with 300 digital marketing professionals.

Rajesh Joshi, Brand Manager for Melbourne Server Hosting, said: “We power the hosting for many of the digital businesses in north-west England so partnering with one of the most important conferences for the community makes absolute sense. We’re looking forward to two days of unmissable keynotes and digital chat.”

Simon Wharton, founder of SAScon and managing director of award-winning Manchester online marketing agency PushON, added: “Melbourne is a major supporter of the digital sector and has been integral to the success of a number of nationwide initiatives, so we are only too happy to have them on board. SAScon is really taking shape now and is only a matter of a couple of months away.  We can’t wait for what we expect to be our biggest and best ever conference.”

The first keynote speaker to be announced is Clancy Childs of Google Analytics who will unveil what the future holds for analytics and explain how to get the best out organic and paid search tactics.

SAScon takes place on June 6 and 7 at Manchester Metropolitan University Business School. To book tickets go to http://www.sascon.co.uk

Melbourne Server Hosting is known for its innovative use of social media and has been shortlisted for Best Use of Social Media and Best Digital Company at the forthcoming City of Manchester Business Awards. Melbourne is part of AIM listed iomart Group plc, one of the UK’s leading providers of cloud services.

Source: Melbourne Server Hosting Partners for SAScon

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