Open source business CRM and ecommerce platform provider Oro Inc. has launched a Hosting Partner Program as it boosts the ecosystem to support the growing business to business (B2B) e-commerce market.
Oro launched its e-commerce platform earlier this year, though its CRM offering has been on the market for over four years. The company was formed and its technology developed largely by veterans of Magento, including Yoav Kutner, Oro CEO and co-founder. Oro is unique in that it is built specifically for B2B e-commerce, Oro Chief Operating Officer Motti Danino told the WHIR.
“If you want to support the complex processes of B2B, your system needs to be built and architected as such,” Danino says. “Otherwise you can’t fully serve that. You can customize applications, but it costs you a lot of money, and you don’t really get what you need. You also get a version of the product that you implemented, but it’s different, and all the maintenance and upgrades you have to do yourself, which is a headache.”
Oro is developing an ecosystem to support its CRM software and e-commerce platform with three partner programs. In addition to its Hosting Partner Program, Oro has programs for solution integrator partners and technology partners.
The Hosting Partner Program launches with five initial hosting partners, including Rackspace and Webscale in the U.S., UK-based managed hosting provider Sonassi, Germany-based root360, which specializes in ecommerce hosting solutions

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