I was deep in thought, working on an advanced customer cloud scenario and discussing the topic with one of my architects on our unified communications tool, Jabber. At the same time, a fellow analyst replied to a question of mine on Google Hangouts. A few minutes later, a friend of mine dropped me a note for our weekend plans on Facebook Messenger.
I didn’t give this too much thought until I was talking to a friend of mine who has siblings all over the country. What did she use to communicate? A relatively newer tool called Google Allo. At just over a year old, Allo is yet another platform that people use every day to communicate, chat, share content, and connect with others.
Why are there so many different types of communication platforms? Why haven’t we invented a ‘Babel Fish’ communications platform that can unify our digital world together?
The answer might not be that simple.
If you were a kid or young adult of the 90s you’ll remember AIM, which was recently discontinued. AIM was more than just a communication tool. It was a part of our culture, featured in movies, songs, TV shows, and other places. Back when there weren’t so many chatting tools AIM was king of the hill. But that changed very quickly.
The World Is More Social
The new Digital in 2017 Global Overview report from We Are Social and Hootsuite reveals that that more than half of the world’s population now uses the internet. This year’s Global Digital report found that social media use

   
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